Our rebranding project for Allure aimed to redefine the modern identity while preserving the craft’s traditional charm. Market analysis led to a refined logo that blends classic appeal with a contemporary edge, capturing Allure’s essence. We chose a color palette and selected typography that balances elegance with readability, ensuring brand communication is both beautiful and clear.

Patterns and textures were designed to visually represent and enrich the brand narrative. This rebranding is a testament to how thoughtful design can elevate a simple product into an indulgent experience, spotlighting Allure’s transformation in our portfolio as a beacon of sophistication.


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Branding Trends 2024 - The Guide