The aim of this branding project was to infuse the brand with a fresh identity that resonates with the modern diner while retaining the essence of its culinary tradition. The project kicked off with an in-depth market analysis, identifying key trends and customer expectations. This guided the creation of a new logo, which melds classic typeface with a modern twist, symbolizing the restaurant’s fusion of traditional flavors and contemporary dining experiences.
Color schemes were carefully selected to evoke warmth and appetite, utilizing a palette that reflects the restaurant’s signature dishes. Typography was chosen for readability and elegance, ensuring that menus, signage, and digital platforms clearly communicate the brand’s ethos.